Boss
The History Of Marlboro Lights
A Brief History of the Low Tar Segment
Some brands were experiencing slow growth and were demographically vulnerable to low tar.
• The brands were able to stabilize their franchises (at least temporarily) with low tar line extensions
Parent | Low Tar Version |
Winston * | Winston Lights/Ultra Lights |
Salem | Salem Lights/Ultra Lights |
Kent | Kent Golden Lights/Kent III |
B&H | B&H Lights/B&H Ultra Lights |
* Will look more closely at Winston later
Two other brands, Virginia Slims and Camel, created line extensions that rivaled the size of their parent and were major contributors to overall brand growth.
• Unique characteristics made this possible
• Virginia Slims Lights:
• All female franchise
• Strong appeal to other low tar smokers outside of brand franchise
• Camel Lights:
• A way to have rugged Camel image without harsh taste
• Will discuss Camel Lights later
To buy Camel Filter cigarettes in our online store, you will just need to choose Camel brand in the cigarettes list.
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- Boss Gold
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 9mg
Nicotine - 0.7mg
Made in Eastern Europe - 5.93 €
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- Boss Classic
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe - 5.93 €
