Davidoff cigarettes

The History Of Marlboro Lights

The First 10 Years – Demographics

Marlboro Lights has grown among all age groups and among both men and women smokers. Interestingly, Marlboro Lights' age profiles are similar to the Marlboro brand profile, while Lights' gender profiles are more similar to the low tar category's profiles.
• Looking at the age profiles, Marlboro Lights reflects Red's young adult smoker appeal

• Marlboro Lights splits about half men and half women, reflecting the profile of the low tar category

When looking at the increase in market share among the various demographic groups, it appears that during the first 10 years, the only significant drop in share occurred in 1979. In fact, 1979 appears to have been a very important year in the cigarette market, and the effects of the events of that year appear to have been a turning point for Marlboro Lights.
• In 1979, 5 light cigarettes were introduced:
• Kool Milds 100s Pall Mall 100s
• Arctic Lights Kings and 100s
• Virginia Slims Lights Menthol and Non-menthol (100s)
• Camel Lights 100s
• The Marlboro Lights flavor blend was modified to be more true to the Marlboro Brand
• Marlboro Lights share among older smokers and among women smokers declined slightly
• By 1980, the decline was reversed
These data suggest that 1979 was a "shake out" year for Marlboro Lights.
• Women Marlboro Lights smokers were switching to the new 100s brands
• They were probably not "true" Marlboro smokers to begin with
• Smokers who liked the traditional Marlboro flavor were attracted to the new formulation
• Accounts, in part, for the growth in subsequent years
• Suggests that the remaining (and future) Marlboro Lights franchise were buying into the Marlboro brand image

The History Of Marlboro Lights

The First 10 Years - Key Competitors

The Free-Standing Low Tars
The original free-standing brands, never very popular to being with, experienced little or no growth once the flavorful brands like Merit and Marlboro Lights were introduced.
Only Vantage experienced growth
• The introduction of Vantage Ultra Lights helped to stem decline
• The cigarette offered a unique product feature of a perforated filter, allowing less smoke to pass through but the same amount of taste

The demographic profiles of the free-standing brands tended to skew more female, and slightly older.
• Carlton skewed the oldest
• Vantage appealed more to men
• Perhaps due to the stronger flavor delivery

Clients, who want to buy Marlboro Gold Edge cigarettes, can do it by choosing this brand in the discount cigarettes list.

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: Davidoff Classic; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe; 19.22 €

: Davidoff Gold Super Slims; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 6mg
Nicotine - 0.6mg
Made in Eastern Europe; 20.38 €

: Davidoff One (Ultra Lights); 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 3mg
Nicotine - 0.3mg
Made in Eastern Europe; 19.22 €

Davidoff Black

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium

Tar - 7mg
Nicotine - 0.6mg
Made in Eastern Europe

20.38 €

: Davidoff White; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 3mg
Nicotine - 0.3mg
Made in Eastern Europe; 20.38 €

: Davidoff Slim Classic 100's; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 10mg
Nicotine - 0.8mg
Made in Eastern Europe; 20.27 €

: Davidoff Slim Gold 100's (Lights); 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 7mg
Nicotine - 0.6mg
Made in Eastern Europe; 20.27 €

: Davidoff Slim One 100's; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 1mg
Nicotine - 0.1mg
Made in Eastern Europe; 20.27 €

: Davidoff Gold (Lights); 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 7mg
Nicotine - 0.6mg
Made in Eastern Europe; 19.22 €

: Davidoff Silver Super Slims; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 3mg
Nicotine - 0.3mg
Made in Eastern Europe; 20.38 €