George Karelias & Sons

The History Of Marlboro Lights

The First 10 Years - Key Competitors

Camel Lights
At the time of the introduction of Camel Lights in 1978, the Camel brand was in serious decline. The Lights extension was successful in reversing the share trend.
• The less harsh flavor allowed more consumers to enjoy the Camel experience

• The franchise expanded to include younger adult smokers, although it retained its male appeal

Merit
Merit was launched in 1976, resulting in a boom in the low tar category.
• The low tar category increased by 81 % from 1975 to 1976
• Merit was introduced with a $20 Million campaign declaring the revolutionary flavor breakthrough
• The largest amount spent on an introduction since the re-launch of Marlboro in the 1950s
• Supplemented with a massive sampling effort
Merit's initial appeal was wide spread
• Men and women
• Younger and older smokers

Order Camel Natural Yellow and Camel Natural White cigarettes now, and you will be able to enjoy cigarettes of a high quality!

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: George Karelias And Sons; 1 carton - 10 packs
200 filtered cigarettes
Box - Paper-Case Premium
Tar - 12mg
Nicotine - 1mg
Made in Greece; 16.72 €

: George Karelias And Sons Smoother (Lights); 1 carton - 10 packs
200 filtered cigarettes
Box - Paper-Case Premium
Tar - 7mg
Nicotine - 0.7mg
Made in Greece; 16.72 €