Kiss

The History Of Marlboro Lights

The First 10 Years - Key Competitors

Winston Lights
Winston Lights was introduced in 1974. But Winston Lights was only able to stabilize the Winston brand for a short period of time.
• The introduction of Ultra Lights in 1980 was able to again stabilize decline for the short term
The overall appeal of the total Winston brand was low
• It was never able to successfully translate its advertising and imagery from broadcast to print
• Unlike Marlboro, it was unable to attract young adult smokers into the franchise

Initially, Winston Lights mirrored the demographic profile of the Lights category.
• However, after the "shake out" of 1979, Winston Lights' profile became decidedly more male - similar to the Winston Full Flavor profile

Captain Smoker gives you the opportunity to buy your favorite Winston Classic cigarettes of high quality at the lowest prices.

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: Kiss Superslims Strawberry; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.5mg
Made in Eastern Europe; 10.24 €

: Kiss Superslims Energy; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.5mg
Made in Eastern Europe; 10.24 €

: Kiss Superslims Fresh Apple; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.5mg
Made in Eastern Europe; 10.24 €