Lider
Marlboro smokers:
Marlboro Advertising
• Marlboro advertising is the foundation of the independent/masculine image of the brand
- The Marlboro brand may be "bigger than the advertising," but without the campaign there would be no Marlboro.
• Advertising portrays a mythological as well as realistic place/way of life that
- Communicates rugged independence and unlimited opportunity
- Has a timeless relevance
- Is both aspirational and approachable
"I wish I could be there"
"I've felt that way"
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- Lider Classic KS
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1 carton - 10 packs
210 filtered cigarettes
Box - King Size
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe - 5.57 €
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- Lider Fine KS
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 4mg
Nicotine - 0.4mg
Made in Eastern Europe - 5.57 €
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- Lider Special KS
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 5.57 €
