Lucky Strike
Brand Newsline-BAT To Relaunch Lucky Strike Cigarettes
BAT plans to use Spain for the pilot of its worldwide re-launch of Lucky Strike cigarettes; $17 million will be spent on a campaign from Delvico Bates using all media except TV; in the first six months of '5 Lucky Strike sales in Spain were 19% down on a year earlier and the brand had a market share of 3.65%.
LOUISVILLE, Ky. (AP) -- Brown & Williamson Tobacco Corp. hopes to dust off the once popular Lucky Strike cigarette brand with new advertisements aimed at young adults.
The multimillion-dollar campaign will feature the "American original" theme. Spokesman Tom Fitzgerald wouldn't discuss the ads' budget or timing, but said the ads will pitch filtered Luckies to smokers over 21,
B&W, the third-biggest U.S. cigarette company, acquired the Lucky Strikes brand when its British parent, BAT Industries PLC, purchased American Tobacco Co. in '4.
A top seller in the 1940s and 3 950s, Lucky Strike's market share now ranks near the bottom for premium cigarette brands.
Lucky Strike accounted for about 0.2 percent of U.S. cigarette sales in '5, down from 0.3 percent a year earlier, according to the Maxwell Consumer Report published by the investment firm Wheat First Butcher Singer in Richmond, Va.
B&W's plans to court young adults comes as President Clinton has pushed to drastically limit tobacco advertising and sales to adolescents.
The restrictions include eliminating marketing tools such as billboards, free samples and color ads in magazines read by lots of teen-agers.
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- Lucky Strike Original Red
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe - 14.10 €
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- Lucky Strike Original Silver (Lights)
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 14.10 €
